5 ways to promote your products on the university Meta

Facebook is the most popular social network, no doubt about it. Instagram and WhatsApp are to be done! And this is why thousands of companies use these platforms to showcase their products to consumers. Most sellers know the challenges of being present on this social network for their companies, but they are only sometimes aware of the best practices to reach their consumers in the Universe Meta.

That’s why we have identified five ideas that will allow you to promote your products on Meta.

1. Use video to show your product or service

The video has become more and more consumed content on social networks. Following the boom of short videos on TikTok, the other platforms quickly took the fold and developed dedicated sites. L’univers Meta bet on the authentic and the’tab Watch. Videos are well on their way to becoming the most consumed content by users of Meta platforms. So, if you want to increase your presence on Facebook and Instagram and promote your brand, the video will be your best ally in organic and for your ads Followerspro.

In addition, before moving on to the act d’achat, prospects collect various information about the coveted product: features, prices, availability… And what is better than seeing the product in natural conditions to get an idea of the product? Producing demo videos of your product is a simple and effective way to highlight the benefits of your product. The quality of the cameras and cameras of the latest smartphones are mainly sufficient to create a video of excellent quality, and the codes of the real ones are turned into videos with the “homemade aspect.” enjoy!

Take advantage of Facebook Live if your audience is large enough to demonstrate your product and answer questions live.

2. S’ rely on creations that respect good practices

We will never repeat it enough: good visuals are essential if you want to be present on social networks. What is a good visual? There are a few simple rules to ensure you meet your goals. Your visuals should be easily readable and actionable. So, prefer focused products staged to demonstrate their use and don’t FORGET to include a “call to action” clearly visible and accurate to encourage your audience to perform the action you wish. Your brand’s visibility is necessary, so display your logo and follow a recognizable graphic charter. Once again, video is your best ally; it allows you to highlight more information without overloading the visual.  

You miss’inspiration ? Your users, no! Recently, companies have begun to understand and consider the value of content their consumers generate (UGC: User-generated content) and the added value that this content can bring to their brands. Authentically exposing your products can be a strenuous exercise on social networks. Your audience is waiting for promotions and exciting offers. Nevertheless, they do not want to be the target of dull publications without significant added value. Sprout Social conducted a study in which 57% of respondents said brands publish too many promotional offers on Facebook. We must, therefore, find other ways to engage our community.

And with all the latest updates on the Facebook algorithm, we know that engagement is a significant parameter to be displayed in the users” newsfeeds. Content, your fans and customers, and highlighting your products or brand can address this issue. Depending on your business and your industry, you may need to invite your community to create content and publish it on your page by launching, for example—a contest or in exchange for a promo code.

Reposting or sharing your fans’ content will indirectly increase your reach, and your content will be more present in users’ news feeds. Of course, remember to mention the fan or the user who created the content. This is a great way to build an authentic bond and spark the interest of your customers and prospects on Facebook.

You can also work with influencers, and there are influencers of all sizes and in many industries. The advantage is twofold: you can take advantage of their community to give resonance to your brand, but also reuse the content directly on Facebook Ads thanks to the branded content feature.

3. Highlight your catalog

The Facebook Ads advertising platform offers solutions to quickly reach new potential customers according to your market and sector. Highlighting your products directly in the Facebook Ads campaigns is now possible. Please do not send it back to your homepage but directly to the product page or the landing page dedicated to the product or service you want to highlight.

How? Many formats allow you to promote the products in your catalogue in dynamic ads. To do this, nothing could be more straightforward, and you need to connect your product feed to the platform and then use the dynamic formats by choosing all the products in stock or the selection of your choice.

The MPA Flux will allow you to promote your products in a carousel of several customizable product cards with a title, description and redirection that comes directly from the stream.

The collection format reveals a small selection of products at the announced level, and a click on the plug leads the user to an instant native experience demonstrating a more extensive selection. L’ eventual future customers can discover your products without too much friction and get closer to the step while still being on Facebook.

Highlighting your product allows you to target the audience with an appetite for this product more effectively and better communicate the product’s benefits and specificities. Gifts that will undoubtedly increase your conversion rates.

Also, remember to take advantage of the Facebook pixel, which will allow you to target an audience with a specific behaviour on your site (cart abandonment, for example). A user who has, for example, added some of your products to his basket will be more likely to convert than a user who has only visited your homepage. Thanks to the dynamic ads, you can retouch the’internaute with the product selection’ayant interested, or better, that you had put in the basket.

The DPA Broad campaign even allows’ to use the catalogue for prospecting. Through its behaviour in the digital universe, the user leaves signals that Facebook uses to determine specific interests. Thanks to this, presenting a relevant selection of your products in your ads is possible. Therefore, the possibilities of conversions are more vital because the adaptation of the message is optimal.

Finally, remember that the catalogue can also be used on the organic part. You can directly pin your products on the posts you will make via your Facebook and Instagram accounts or use the shop feature of Facebook and Instagram.

4. Set up a word-of-mouth system /sponsorship program

Like user-created content, word-of-mouth and referral programs will rely on engagements and interactions between Facebook users. While it is difficult to reach new customers, it is attractive to S’ trust in your current fans and customers to get their networks and, therefore, potential new customers. Again, you must encourage your fans to share your products or services within their networks in exchange for a bonus.

You can offer a promo code in exchange for sharing a defined position or running a contest that requires transferring your page or publication to participate. You can also start a loyalty program and give points to customers who share your content or have sponsored people who purchased a product on your website. Your fans will be more likely to share your content if the reward is worthwhile. It is a strategy that can both increase your notoriety and your sales. https://followerspro.uk/

On the organic part as paying, we advise you to indicate the promo codes directly on the visuals rather than in the text to give it more visibility and to have good volumes of conversions attached.

5. Taking advantage of customer reviews

Who doesn’t search « [product] review » on Google before moving on to the chat, or not of the rest? Many people are conditioned by the results of this search, which explains the popularity of sites and applications like Trustpilot, Yelp or the Davis platform of Google. Reviews play a leading role in the decision of a chat for many’acheters. The difference between a three or 4-star rating can increase or decrease your conversion rate.

 

 

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