Use an influencer to expand the reach of your Instagram account quickly

According to a recent study, the majority of marketers believe that using an influencer really works. So consider recruiting an influencer or micro-influencer to your team.

Create live videos to reach a new audience

Instagram handles live videos differently than other types of content. Subscribers receive a notification (if their Instagram notifications are activated), and live videos are presented in a dedicated tab. Marketers can, therefore, quickly reach a new audience.

Enhance your post with appropriate location and hashtags

By adding as much information as possible to your posts, you can increase their reach. You must, therefore, add your location and the right hashtags to improve the visibility of your content.

Share your Instagram posts on other social networks

Given that Instagram has hundreds of millions of followers, a majority of the people who follow you on other social networks may have an Instagram account.

Mention your Instagram account in your profiles on other social networks

It may seem simple, but it is very effective. By adding a link to your Instagram account on other social media platforms, interested people will be able to find you on Instagram easily click here.

Describe your work experiences in blog format

Often, your potential followers may be interested in your Instagram strategy. By showcasing your experience through a series of blog posts, you can provide advice and gain greater exposure to your target audience.

Create a publication calendar to guarantee a good distribution of shares over time

Suppose you know the outline of your content strategy well in advance. In that case, it will be easier to ensure that posts are published in a way that is relevant to company announcements or major holidays, for example.

Observe the competition for inspiration

You can find a lot of tips by looking at the competition and whether their Instagram marketing strategy works or not. By monitoring it carefully, you can draw inspiration from Instagram campaigns that work well with your target audience. Conversely, you will be able to avoid implementing marketing campaigns that have not worked well.

Present your brand story in an impactful way

You need to develop a compelling and coherent story in order to communicate effectively with your Instagram users.

For example, Apple produces Instagram posts highlighting what users can do with their products. The format and topics of Apple’s Instagram posts change regularly, but the story remains the same.

Write descriptions that add value to the content

By creating powerful descriptions, your posts will generate more interest. Check out Instagram accounts like “Humans of New York” or “National Geographic” to understand how a good description can boost your content.

Make captivating videos, even without sound

Around 85% of Facebook users watch videos without sound, and the same goes for Instagram. Make sure you make videos that are as captivating without sound as they are with it, and consider adding subtitles to make it easier to understand.

Try Instagram Shopping to improve your followers’ experience

Recently, Instagram unveiled its new feature: Instagram Shopping. It allows brands to integrate links to items for sale on online sales sites. All the user has to do is tap on the link to purchase the product and all that without leaving Instagram.

Ecommerce businesses using Instagram Shopping have seen incredible results. Marketers working for online shopping sites should use Shopping to delight their customers, increase the reach of their posts, and gain more followers.

Celebrate changes in your follower count on Instagram

Remember to celebrate milestones in your follower growth. This will give them the recognition they deserve and help establish the credibility of your Instagram profile.

Encourage content made by your subscribers

User-generated content allows you to show social proof of your credibility while sharing relevant content. Many major brands, including Mercedez-Benz, regularly share user content.

Get used to producing visual content yourself

The best social media marketers know how to produce impressive content themselves. Learn how to take good photos using your smartphone and use editing tools such as Photoshop.

Write an Instagram marketing manual that your employees must follow

When you’re sick or overwhelmed, who takes care of your Instagram account? Write a manual outlining best practices to follow on Instagram so that your entire team is able to react in the event of the unexpected.

Get advice from proven social media marketers

Contact social media marketers at large companies and ask them for advice. Most of the time, they will be happy to help you. Some may even be surprised and flattered by a well-written email.

Reread descriptions carefully before posting them

The slightest typo can ruin a great publication. Make sure always to reread descriptions, hashtags and even locations so as not to damage the credibility of your Instagram account.

Ask for help from artists to help tell your business story

Remember, on Instagram, the key to success is to present unique content that tells a cohesive story. You can partner with an artist who can tell this story artistically.

Use humour to make your posts go viral

Humour has long been used on Instagram. Brands that can present truly funny content will have better reach and more followers.

Organize live events for your subscribers

Be grateful to your followers by hosting live events just for them. In this way, potential subscribers suffering from FOMO (fear of missing out or anxiety of missing something) will have to subscribe to your Instagram account so as not to miss anything.

Pay attention to your follower-to-subscription ratio

There are several schools in this area. Marketers should at least be aware that some users consider accounts that have as many subscriptions as subscribers are suspicious. More credible accounts follow far fewer accounts than they have followers.

Prepare for some changes from Instagram regarding suggestions

Recently, Instagram started adding suggestions directly to users’ News Feed. Marketers should, therefore, expect developments in this sector.

If these changes take place, brands may find it more difficult to reach their subscribers; on the contrary, it may be easier to reach potential subscribers.

View your own Instagram profile on a smartphone

Make sure you regularly check how your Instagram account looks on a smartphone. Most marketers work on computers, but they must ensure that the results are the same on the different media used by users.

Reply to comments

The Instagram algorithm better redistributes content that provokes a reaction. Respond regularly to your subscribers’ comments in order to maintain their reactions and guarantee the good visibility of your publications.

Use co-marketing to reach a new audience

By forming a co-marketing partnership with a product or service that complements yours, the different partners will obtain better visibility. To do this, you can launch “account takeover” on Instagram.

Learn as much as possible about your target audience

The more you know about your target audience, the easier it will be to implement a relevant strategy. Take the time to question your current subscribers to understand better what interests them.

Be patient

Rome wasn’t built in a day, and neither were successful Instagram accounts. Marketing takes time to set up on Instagram. Be patient and encourage your colleagues to do the same.

Make “satisfying” videos

The phenomenon of “satisfying” videos has invaded social networks. These are videos whose content provides a feeling of calm, such as two pieces of wood that fit together perfectly, etc.

About Author