Product Page Design Mistakes That Limit Conversion

Ecommerce stores and sites have taken over the loyal consumer base of traditional brick-and-mortar stores. They have facilitated the users to process their purchases from the comfort of their homes instead of roaming in the markets. However, the poor product page designs make the users question their choices from time to time.

Product page design can either engage the user to complete the order or disappoint them to the point of abandoning the cart. Common mistakes in design can make you lose your loyal user traffic. So, you should not take it lightly and invest in credible platforms to achieve your goals.

Top 5 Mistakes in Product Page Design Hindering Conversion

Product pages are the vital pages of ecommerce stores and sites. They attract the most user traffic and convert it to generate sales and profits. However, the mistakes in design disappoint the users and sabotage conversions, sales, and profits. Paying attention to every little detail on the product pages is the ultimate way to keep the users engaged and motivate them to take due action.

Here are the most common mistakes in product page design that may sabotage your conversion rates, so you must avoid them to maximize your profitability.

1. Unclear Description

Unclear description is the basic mistake in product page design that hinders conversion. The user traffic cannot get the product in hand before they order and receive it. So, offering them a clear and detailed description of the product is the only way for online store owners to speed up conversion.

You must clearly describe the color, material, size, and other details to tempt the users to convert. Online stores with improper product description settings make this mistake frequently. Due to this, authorities contact ecommerce companies to get perfectly designed platforms and pages that assist with detailed descriptions.

2. Missing Image Zoom Option

Missing image zoom option is another typical product page design mistake that negatively impacts conversions. Consumers are always eager to get the product into their hands and examine it closely. The virtual shopping process hinders it significantly, so zooming in on the images is the only option for users to check it closely.

You must include multiple images of the product from various angles. Make sure to include a zoom option for all to help users get detailed insight before placing the order. Moreover, adding a video of the product will be much better to offer clarity to potential customers.

3. Distracting Pop-Ups

Distracting pop-ups are the next major product page design mistake that limits conversions and sales. Pop-ups were invented to catch the attention of users and compel them to take due action. However, they do not stand true to their purpose in this advanced era. They are specifically considered annoying and can make the users quit the site while abandoning the cart.

Malicious links are often attached to the pop-ups, which make the users block them to avoid getting their device infected by some virus. Using pop-ups in current times also raises concerns about the credibility of the site owners. So, you must avoid their use to offer safe, secure, and credible service to your user traffic.

4. Complicated Checkout

The complicated checkout process is the gravest product page design mistake that sabotages conversions. Ecommerce stores have become too common, and every other such platform offers a simplistic checkout of three to four steps. In such a scenario, if you offer a complicated checkout of multiple pages with numerous unnecessary details, no one would be willing to go through it.

Users will find it easier to abandon the cart and move to a more facilitating site. Therefore, you must simplify the checkout process to the maximum possible extent. Moreover, integrating the option of “save the information for next time” will make the process even simpler for repeat and loyal customers.

5. Lack of Social Proof

Lack of social proof is the last product page design mistake that can limit your conversion rate. Reviews and comments of previous customers on the site or specific product pages serve as social proof. It boosts the trust of the users that someone has ordered the product and is happy with what they got.

It serves as a motivational boost to place the order with the surety that they will not be disappointed. Skipping the social proof is like making the users contemplate the choice of placing an order or not. So, you should never skip it and watch your conversion rate grow. You can consult experts to get a perfectly designed platform that facilitates adding social proof and helps you convert more users.

Are you concerned about product page design mistakes?

Getting any random ecommerce platform can make you face such mistakes more frequently. So, you’ll only need to trust professional service providers. Contact Dubai ecommerce website solution providers to get perfectly designed product pages and convert your users without any hindrance.

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