Role of Game Localization Behind the Success of PUBG
As we all know games don’t serve just one purpose today; rather they provide a whole career opportunity for active and sharp players. It is for sure that whenever you hear about any game, one game definitely comes to your mind, PUBG. It is the worldwide success of this game that it is a compulsory part of online gaming competitions.
Professional translation services provide translation for PUBG which has made it easy for people to understand the complex game. Now translation is not enough if you want to make your game a famous one. You will need localization services too. This article delves into the success of PUBG and explains the reason behind it.
What Is Game Localization?
Game localization is the process of adapting your game according to the target audience. Localization of a game allows the players to accept the game according to the language, culture, and norms of their society. Every game displays a certain set of characters and the story behind those characters.
Now why should gamers play your video game when there are already plenty of games on board? Your game has to have something different and concrete to attract the audience. Despite working on the graphics and language of the game, still some developers fail to attract a greater audience. The reason might be that some areas of the game are indecipherable for the players or they dislike the game because of some visuals. To avoid all of these mishaps, developers seek professional game localization services where games are localized according to the cultural needs and norms of the audience.
Why PUBG Invested In Game Localization?
PlayerUnknown’s BattleGrounds, aka PUBG, is one of the most famous e-games in the world. It is an online multiplayer game. PUBG Corporation is the developer of this game and it is a subsidiary of a South Korean video game company, Bluehole. Inc. It was released in March 2017. PUBG has been localized in almost 17 languages.
At first, the game was played on PlayStation 4 only. However, due to localization, there are a great number of people who like to play games on their cellular phones. The game contains in-app purchases. Gamers can also get a great experience without going for the purchases.
PUBG invested a lot in game localization to get a greater number of users. Today, with the excessive demand for e-sports, PUBG felt the need to acquire a place in the global market. There are professional gamers who compete through multiplayer video games and earn awards for their countries. There was a time when games were just played for fun but today it has become a career. This is why we need a revolution in this field that games like PUBG and Free Fire are bringing.
How Game Localization Accelerated PUBG’s Success?
Game localization has a drastic effect on PUBG, either via enhancing the quality of visuals or via the great number of players. Every market has its own set of rules. Anything new can only enter that market if it satisfies the criteria. Game localization adapts your game so that there are no restrictions on it. The features of this game are enough to popularize it but for better understanding, we can say that professional game localization services increased its popularity by 10 times.
Global Expansion
It is game localization that PUBG is today a globally famous game. The main credit goes to the developers of the game for special and unique features of the game such as maps, climate, customization of characters, voice and text communication and so much more. Due to localization, the game doesn’t violate any law or cultural preferences of the target audience, it attracts more and more people towards it.
Number One Esport
Today playing games is not just a recreational activity rather it has become a career. Esports is actually a competition where players participate to play a particular game. Players can compete individually as well as a team, as it depends on the rules of the game. Since 2000, games have been played on international levels. But now there is a recent trend in this field. Esports games include multiplayer online battles and real-time strategy games. The League of Legends, Valorant, Counter-Strike, and many other games are the essence of these e-games. Esport event coordinators conduct tournaments where players from all over the world participate and represent their countries.
Mobile Gaming
The localization of PUBG leads to mobile apps. It means that players can play the game on their phones by downloading the game from the Google Play Store. It is game localization that describes the preferences of the players which in turn leads to adopting various strategies for attracting a greater audience.
Cultural Acceptance
There are certain visuals in the game that many people find disturbing and vulgar. It is game localization that removes all those things and localizes PUBG so that people accept it. As PUBG was originally made for East Asian people such as Chinese and Korean, it may contain some visuals that other people don’t like. Professional game localization services help to localize the whole game by removing those visuals. This cultural acceptance leads to a greater influx of gamers.
Takeaways
Game localization allows gamers to play any game by removing language and cultural barriers. That means players can play any game as it is adapted according to their culture and environment. PUBG is a multiplayer online game that is famous worldwide because of its localization. Localization allows PUBG to have a greater audience due to global expansion. Thanks to localization, today there is a PUBG app where players have more easy access to the game.
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