A Green Perspective on Converse and Sustainable Fashion

When it comes to embracing sustainability in the fashion arena, Converse is one of the popular brands that have at least started the quest of making its shoes eco-friendly. Converse Chuck Taylor shoes have been in popularity since 1917 and are still considered a timeless range.

 

But, with the right knowledge and evolution, Converse has finally managed to implement sustainable practices to motivate the fashion world towards learning how to protect the planet without compromising on your style.

 

A lot of brands, like Converse, did struggle to get started with sustainable manufacturing practices. But, with the right knowledge, effort, and consistency, every sneaker brand out there can take a step towards making this world a better place.

 

So, let’s try and learn something about the Green perspective of Converse as a brand and how it is helping people embrace sustainable fashion.

 

Converse Understands that Sustainability is a Concept that’s Entirely Unframed

 

Every ‘Green’ step that is being taken is somehow scaling the fashion and footwear industry towards the right direction. And this effort being made is what would help the industry be more aware and communicative about implementing the same.

 

Converse demonstrated this principle back in 2019 and has continued to bring in more such programs to promote sustainability. In 2019, Converse launched its ‘Renew’ program, where the brand decided to deliver its famous Converse All-Star shoes in three varying upper materials.

 

In July 2019, they used the upper material as recycled polyester. Following that, in August, a new material, discarded denim, was added to the lot for making Converse Chuck Taylor All-Star India shoes. And later, in early 2020, the brand introduced its own recycled cotton blend that is developed from scraps within the house and polyester.

 

Knowing the Materials and Associated Processes is of Utmost Importance to Adopt Sustainability

 

The original Converse shoes were definitely not eco-friendly, as back in the early 90s, there was no awareness of environmental sustainability. But, over time, the brand gained knowledge of the use of the right materials and the associated processes that can minimise the adverse effects on the planet and its climate. Following that, Converse turned its processes around to adopt more sustainable means.

 

Just like that, understanding the real science behind the expectations is how one can understand the Green perspective. It is important to dive deeper into the minute components that are used for making the sneakers. Following that, you can analyse what needs to be done to make your production process sustainable from the deep core.

 

For instance, in the case of sneaker manufacturing, brands have to track down the organic canvas made of cotton down to the level of crop that led to the production of fibre, which is part of a yarn that was then woven in a specific way and location. Just like that, brands must do the sustainability analysis for foam, due, leather, or any other component that is being used for making the sneakers.

 

Converse is one of the prime examples of this approach that has helped the brand scale its sustainability practices. The brand is entirely transparent with the consumers about the processes involved in making their popular Converse shoes. With this, the brand is setting up a rapport out of honesty by showcasing sustainable sourcing of materials.

 

Common Challenges that the Sneaker Brands Face While Adopting Sustainability

 

Well, even with the best practices, there are things that create complexities in successfully adopting sustainability in terms of manufacturing sneakers.

 

The major problem that arises is in correlation with fast fashion and production outsourcing. Most brands want to cater to their audience’s requirements quickly, for which they hand out their production requirements to a third-party facility, which eradicates the thought and interest of sustainability from the minds of brand owners.

 

Brands are letting go of their urge to learn more about the raw materials being used for making their brand shoes. It is because they are focusing more on mass production of materials such as cheap leather, cotton, faux leather, and others to reduce costs and aim for faster production.

 

Thus, most brands are unaware of how the materials are related to developing the specific sneakers or crafting textiles. Due to this lack of knowledge, rich and natural materials such as abaca or hemp are not being introduced to the sneaker world, even though such fibres come with immense natural properties.

 

Positive Ways to Overcome the Challenges

 

But Converse and other such brands are coming together to spread awareness among the industry for the use of sustainable practices on priority for manufacturing sneakers. A lot of initiatives are being taken to educate new brands with appropriate practices for wiser production.

 

Converse, among the top brands, has demonstrated what true commitment is towards neutralising adverse social and environmental impacts. The brand took its most popular shoes and made them available in sustainable versions to promote eco-friendliness among the customers.

 

The popular things that people have praised immensely in the past are now available in their sustainable avatar without any compromise on look, style, and elegance.

 

Conclusion

 

Converse is walking down the road to sustainability and is inspiring a lot of brands on its way. Today, whether you explore the whole range of Converse shoes or look out for specific categories, such as Converse high-top shoes in India, you will find eco-friendly options all across the store.

 

 

So, if you are an awakened sneaker fanatic who can’t let go of your love for footwear but wants to do your bit to save the planet, try out the Converse sneakers today!

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