How to dominate local search in 2023?
You can even capitalise on the knowledge and experience of a professional local SEO agency in London to meet your business goals and stand out from the competitors.
In the dynamic landscape of 2023, businesses must master local search to achieve success. Leverage evolved strategies to captivate the local audience amidst changing consumer behaviours and algorithms. You can even capitalise on the knowledge and experience of a professional local SEO agency in London to meet your business goals and stand out from the competitors.
Let’s look at some tactics to help your business rank higher for local search terms.
A well-optimised Google Business Profile
Google Business Profile is one of the best local SEO strategies that help businesses meet customers face-to-face. It is essential to optimise your Google Business Profile so your business gets the right amount of exposure.
Once your business qualifies for a GBP listing, you must go through a claiming and verification process. This process is necessary as it is Google’s way of verifying and confirming your business is legitimate and credible.
The next step is to optimise the profile, and this is done by choosing the categories, adding business hours, uploading videos or pictures, writing a solid description, answering questions potential customers ask, creating posts, replying to reviews, and so on.
The process of optimising the profile is a continuous one. You must keep checking to ensure there is no wrong information.
Pay attention to reviews
Reviews matter when it comes to local SEO. People trust online reviews, and hence, you must never stop asking your customers to leave a review.
Online reviews are a ranking factor, and if you have great reviews backing your business, you can dominate local search in no time.
The two places where you must focus on getting reviews are your Google Business Profile and Facebook page. When someone searches for your business or the services you offer, these reviews will show up on Google and help the customer make an informed decision.
Leverage online directories and citations
Your business must be listed consistently and correctly on reputable online business directories, such as City search, Yelp, Facebook, and so on.
Online directories typically show up high in organic search results. If your business is listed on any of the top directories, customers will find it easier to click on your company’s name and get all the information they need.
In addition to these, you can create separate service pages so there are more opportunities to optimise single pages and get ranked on Google.
So, if you want your business to dominate local search, these are some helpful tactics to keep in mind. You can also assign a local SEO company in Edinburgh to increase your business’s ranks in local search.
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