Image Optimization Tips to Improve SEO

Website speed is one of the crucial ranking factors in SEO for improving the user experience. If your website loads slowly, no user would like to wait and they will be back from your site. That’s why, website speed for SEO should not be neglected, and should be maintained properly. Whenever you are building a website, make sure to first maintain its speed to provide a smoother user experience. 

 

There are various factors that affect website speed, but one of the major reasons that might be common for all websites is Images. High-resolution images can badly affect your SEO and drop your ranking. So, today in this blog, we are going to give some excellent Image Optimization SEO tips that would be effective for your SEO Ranking. 

 

So, let’s begin the blog, and be with us till the end 

 

What is Image Optimization?

 

Image Optimization is the process of optimizing high-quality images into ideal format size to increase user conversions. It also involves labeling the images meta-data, so that the crawlers can understand your image properly and rank your website properly. 

 

Image Optimization improves the accessibility of your site which is one of the major requirements in several countries. When you reduce the images by compressing, it automatically improves the website’s overall user experience and increases your website ranking on search engines. Our SEO Layton compay offers full-fledged SEO services that include image optimization services that can optimize your image without losing its quality. 

Images are important for your website as it has been recorded that majority of persons prefers to click on your website as they see the images. That’s why images are important. Moreover, images enhances your website look and user-experience. So, having images in website can be beneficial for your business. And one should implement images in website definitely, if they want to boosts their ranking on search engines. 

 

Tips to Optimize Images for Website 

 

Resize Your Image 

 

File size and image size are not the same. Image size means the dimensions of your image while file size defines your storage space. Higher-loading images can decrease your page load times. Therefore they should be properly scales as per your website size. 

 

Then next thing is to save your image into the appropriate format . PNG, JPEG and GIF have their own benefits. We recommend you to use the JPEG format for your image. 

 

Then finally choose the correct compression rate, because it can affect both your quality and resolution of your image. That is why make sure to select the best compression rate and then optimize your image accordingly.  Finally, you need to check if your image is blurring or not. If so, you need to adjust the compression rate accordingly.

 

Create Unique Images 

 

If you want to pop of your image on the screen, then make sure to create unique image so that your website look original. Because so many websites are filled with unoriginal image, so choose unique images according to your website content. 

 

Create your original picture. As much as your website would contain original image, more your website will look original and enhance it’s user-experience. One thing keep in mind that, larger images are more likely to appear in Google Discover. 

 

Use Alt Tags 

 

Viewers will understand the image, but search engine crawlers would not understand your image. And, if they dont understand your image, how will it rank your website on search engines. The best way to make your image understand for search engine is to use Alt tags, use alt tags and describe your image in short. Then search engine will understand your image and rank in well on Google. 

 

Make Images Mobile – Friendly 

 

Responsiveness is one of the major ranking factor of search engines. As majority of the traffic comes from the mobile device, it’s important to make images mobile friendly. And it works good on all devices. 

 

There are various website templates and builders are present that can automatically make your image responsive. You can  use them. 

 

Optimize the Image Title 

 

WordPress usually takes the image title from the file name, but if you are not using WordPress then you can update your file name manually. Image titles are not so much important for SEO, but they can provide additional context to your image. They are very important for your user engagement. 

 

Include Captions in the Image 

 

Like alt names and file name directly impacts the SEO, caption may not directly impact your SEO but including captions for your image can improve your user engagement and can indirectly impacts your website user experience. 

 

Include Sitemaps into Your Site 

 

Sitemap is the file where all the information of your site pages are mentioned on it. It helps the search engine and it’s crawlers to know the location of your webpage. They are the important part of Search Engine Optimization because it tells the search engines about the structure of your website. And, if you want to ensure search engine notice every image, then make sure to put an infographic,meme, video, thumbnail, etc and add them in your image. 

 

The Conclusion 

 

So, here we have come to the end, hope you have clearly understood our blog on image optimization. Improving image for SEO is very necessary as it directly impacts the search engine ranking, so make sure to properly optimize image and then post it on your website. 

 

If you have any doubt and query, you can contact our SEO Rochester company – one of the reputed agency can help you guide every search engine factor for your business. 

 

FAQs 

 

What is Image SEO ?

 

Image SEO is the process of optimizing the high-resolution image into the standard format like JPEG, PNG. The main goal of this process is to compress the image for increasing the user experience of your websites. 

 

How does SEO Work for the Images ?

Image SEO includes the elements like image type, Size, load time, usage, alt-tags in one frame. It is one of the important element for search engine optimization directly affects your search engine ranking of a website.

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