Instagram For Your Brand: 20 Tips To Get More Followers

Instagram has over 800 million users, which is why all kinds of businesses and influencers are turning to this platform. They thus seek to reach a wider audience and increase their commercial activity.

Here is an exhaustive list of strategies commonly used by the biggest Instagrammers.

1. Use Instagram features to expand your visibility

Many tools have recently arrived on the market. They were designed to give more power to social media marketers. Below, you will find the three essential features to obtain more visibility:

Social Drift: this service allows brands to build a network of subscribers thanks to machine learning, which automatically solicits your target audience to react to your content;

Viral Upgrade: This service increases your brand’s reach on Instagram. He enters directly into contact with users by liking their content or leaving them comments. Through this technique, targeted users are encouraged to subscribe to your account; https://comprarseguidoresreaisportugal.com/

Viral Race: through automatic and instant but real likes on your content, this service allows brands to use their popularity on social media to attract more subscribers.

2. Create a contest on Instagram

Although competitions have gone out of fashion on social networks, they are still relevant on Instagram. Bodybuilding.com recently held a competition on Instagram to find two spokespeople for their brand.

In this example, by announcing the contest winner on Instagram, Bodybuilding.com gained visibility among potential followers. This type of competition is particularly good because it motivates participants (Instagram influencers) to encourage their followers to respond to content shared by the Bodybuilding.com Instagram account.

3. Increase your reach with Instagram ads

Every year, brands spend millions of dollars on Instagram ads, and this amount is expected to increase in the future. Regardless of their size, all brands know that Instagram ads can reach a very specific population of users. Consider Instagram ads if you want to increase your follower count quickly.

4. Create a trending hashtag

Instagram recently announced that users will be able to follow specific hashtags. Brands must, therefore, develop trending hashtags in order to encourage users to follow them. If the hashtag is associated with the brand, this can also help increase your reach.

5. Try different types of content

Social media marketers have a whole range of content types available to them, including photos, videos, and even carousels, and they should try them all. The variety of formats allows you to get your subscribers to react more, which is essential if you want to arouse the curiosity of other users.

6. Invest in Instagram analytics tools

It is essential to be able to count on a good analysis tool if you want to refine your Instagram strategy. Some platforms can help marketers understand what types of content or strategy changes will help them attract more subscribers.

7. Open an Instagram business account

An Instagram business account gives businesses more flexibility, making it easier for them to get new followers. For example, administrators can have access to account performance statistics, and they can also boost posts using an ad or set up a button allowing users to contact the company via a direct message, a call, email or text message.

8. Try to understand how Instagram’s sorting algorithm works

The platform uses various factors, including the frequency of posts, the reactions they receive and their location, to determine where the post will be located on the user’s timeline and whether it will end up on the Explore tab.

9. Ask for feedback on your Instagram profile from your target audience

To better understand how you can improve your Instagram marketing strategy, consider asking for feedback from your followers. By sending direct messages to your most loyal subscribers, you can get quick and constructive feedback to refine your strategy.

10. View the most meaningful statistics from your Instagram activity in real-time on a free dashboard

It can be very difficult to concentrate at work with all the surrounding distractions. Those who want to focus on their Instagram stats can use a real-time dashboard like the one offered by Geckoboard. You will then be able to focus on your statistics and will no longer be distracted by anything else, whether at the office or home.

11. Regularly thank your most loyal followers for encouraging them to interact with your brand

As we’ve said before, content that gets a lot of reaction tends to attract new subscribers. Mention your followers in your Instagram posts to keep them excited and respond regularly. You can maintain the activity of your subscribers on your account by regularly showing them your appreciation.

12. Follow Instagram trends by following influencers and big brands

Trends evolve quickly on Instagram. A specific hashtag or filter may be very popular at a given time, but this popularity can die down very quickly. To stay at the forefront of fashion on Instagram, follow recognized influencers and big brands. Very often, the most popular accounts on Instagram are the ones that decide new trends on social networks.

13. Optimize posting times and frequency

By using an Instagram analytics platform, marketers can optimize the number of posts per week, as well as the time of posts, for maximum impact. You can increase the reach of your content and potentially obtain more subscribers.

14. Produce content for your Instagram story

Only a year after its launch, Instagram Stories has over 300 million users. Consider creating content for your story if you still need to do so.

15. Show off your Instagram profile during live events

Using an extension like Tint, marketers can display your Instagram feed live during events. This exposure can help potential followers connect with new people or brands.

16. Show part of your Instagram publications on your website

You can increase the visibility of your Instagram account by integrating some of your publications into your website. Each Instagram post has an embed code that can be easily incorporated into the source code of most websites.

17. Offer promotions to your Instagram followers

Encourage your customers to subscribe to your Instagram account by offering promotions to your subscribers. Some e-commerce systems can help you find out if your customers follow you on Instagram. Or you can send exclusive discounts to your subscribers via direct messages. This strategy will encourage other users to subscribe to your account.

18. Choose Instagram to make your announcements

Exclusivity fuels interest. If you want to encourage people to view your Instagram profile, share your big business announcements on Instagram first.

19. Set up a contributor content campaign linked to your Instagram profile

Encourage internet users to visit your Instagram profile by creating links to widely read articles. To do this, you need to create a database of contributor articles that will be published in relevant magazines or blogs. This new exposure will allow you to gather new subscribers quickly.

20. Work with a professional photographer to create content like no other

The quality of images and videos greatly influences the success of posts on Instagram. Consider hiring the services of a freelance photographer or videographer to create professional-quality content.

 

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