Mastering the Play Store: A Guide to Android App Submission and Optimization
Smartphones are an indispensable part of everyone’s lives because of the opportunities it offers. Palm-fit devices have literally made our lives easier by making everything available in just a few clicks. It has completely revolutionized the way we communicate or access information.
Living in the dynamic world of mobile app development is indeed an exciting opportunity and the integration of modern technologies is the cherry on the top. As a result, business owners from different industries are investing in the development of mobile applications.
Now, as the competition levels up, it becomes equally important for businesses to stay ahead of the curve, especially when Android is the operating system. According to an Android app development company, app store optimization is the solution.
In this blog, we will walk you through the complete Android app submission and optimization.
What Is App Store Optimization?
In simple terms, app store optimization (ASO) is an ongoing process to improve the app’s visibility along with the ranking. This way, it becomes easy for users to find the application they are looking for.
App store optimization is also known as app store SEO, ASO marketing, and app search optimization.
The overall goal of ASO is to increase app downloads, and it simultaneously increases brand awareness, improves user engagement, etc. Apart from the App Store and Google Play Store, there are other app stores, like Amazon App Store or Samsung Galaxy Store.
Here is a list of the following aspects that impact the mobile app’s ranking:
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App’s name
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App description
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Ratings & reviews
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Downloads
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Updates
Significance of App Store Optimization
App store optimization has a significant role in giving control over the app’s visibility & discoverability. There are millions of applications available in the Play Store, and getting your app notice becomes quite challenging.
But, with app store optimization, there are chances to increase your app’s appearance in search results by putting relevant keywords. It also helps in improving the app’s conversion rate. Once users find your app in the search results, they will check the app listing page for sure. And, if the page is well-optimized, users will definitely download the app.
To ensure the maximum number of app downloads, consider integrating factors like screenshots, ratings, well-informed descriptions, and reviews.
How to Do App Store Optimization?
Checkout the following steps you must know for your app store optimization:
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Optimize App’s Title
The foremost step in optimizing your mobile application is the app’s title because this is the first factor that will catch the user’s attention. Besides this, it is considered one of the important factors when it comes to ranking purposes. Make sure that you are using approximately 30 characters or fewer for your app title. In short, try to make your app title short & crisp.
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Write Engaging App Description
App description has also a major role to play in optimizing your mobile app, as it is an opportunity to describe your app in the best possible way. A short description must be of at least 80 characters, whereas long descriptions should be of 4000 characters. Through app descriptions, your user will be able to know about the functionality of your application, so write a good one.
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Integrate Interactive Visual Elements
Interactive visual elements have also a major role in encouraging users to download your app. So, you can incorporate different kinds of visual elements to entice your targeted audience. Create a video showcasing the top features of your app, how your app actually works, and more. Display at least 8 different visuals along with a 30-second video, or integrate a Youtube URL.
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Update Regularly
The key aspect for optimizing your Android application is regularly updating it as users are inclined towards apps that are constantly improving & evolving. In simple words, you must ensure that your app matches the ongoing industry trends & technologies for a streamlined user experience. And, to make your users aware of any new feature or functionality, you can add a section mentioning- ‘What’s new in the updated version?’
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Conduct Regular Testing
To make an Android app optimization successful, you must conduct regular testing of different versions of the Google Play Store. To make this happen, you should focus on changes that bring positive results. Analytics of the app provide valuable insights, and by using tools like Semrush, you can easily measure your app’s ranking. You can also analyze which keywords are more appropriate.
Final Words
In a nutshell, Android app optimization has an integral role in making your app successful. Moreover, it is an ongoing process, which means you should continuously pay attention to it.
You must follow the steps mentioned in this blog to make sure that your app is well-optimized and performing well. Also, it is advisable to use tools like Semrush to extract valuable insights that will help you in making good decisions.
Don’t forget to implement the above-mentioned ASO techniques to improve your app’s visibility.
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