Shopify Pros and Cons Explained
Suitable for businesses of all sizes and across all industries, Shopify ecommerce platform has an undisputed following among entrepreneurs selling their products and services online. If you aspire to set up your online store easily and promote sales, Shopify can meet your challenging requirements and get you through the tough competition in the digital market place. Shopify is not the only platform available for ecommerce. With myriad options in front of you, here we understand the pros and cons of Shopify to help you make an informed decision.
Shopify Pros
In-built payment processor
While using Shopify, you will not need a third party payment processor as it has its own inbuilt tool for this purpose. Once you have listed out your products and published them online, you are ready to accept payments that can support myriad payment channels including major credit and debit cards, Crypto-currency, Apple Pay, PayPal, Google Pay, and Amazon Pay.
Scale-up support
When you have to grow your products, sales, customer base, and online traffic, the capabilities of the platform can stretch indefinitely and provide a reliable and robust support for your online store.
Complete support
Shopify has plenty of guides, support documents, and a highly resourceful Shopify community that is willing to help the members in the forum with all topics related to Shopify and online selling. You can quickly get all your queries answered while using this platform. You can also enjoy 24/7 stellar customer support.
Galaxy of apps and themes to choose from
Shopify provides access to over 100 store themes and more than 4,000 apps to pick from. A lot of them are free to use, making it convenient for entrepreneurs working with a shoestring budget.
Drag and drop theme builder
When it comes to building your own online store, Shopify provides a host of tools and features to bank on. The drag and drop theme builder makes store building and management an easy task even for beginners without any coding knowledge.
Highly SEO friendly
Once you are on Shopify and optimized the product pages, your products have a big chance of making their way to rank high on search engines for related keywords. This is made simple with plenty of SEO-friendly tools like Meta descriptions, alt-descriptions for images, and ability to support sophisticated SEO apps.
Shopify Cons
In-depth analytics is expensive
With Shopify beginner plan, you have limited scope for store analytics. If you prefer in-depth analytics in order to fine tune your sales strategies, you will have to invest in expensive plans.
Third party payments will invite transaction fees
Shopify payments gateway makes it easy to accept third-party payments with the least hassles. However, if you prefer choosing a third party payment gateway with your online store, Shopify charges a fee starting from 0.5 percent for all transactions, which can impact your profits.
Take Away
Shopify is a great platform that has a host of user friendly features. While choosing this platform, it is good to hire a trusted Shopify development company India to build, manage and promote your online store.
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