Top 6 Perks of Advertising Your Business on TikTok

TikTok is no longer a new social media platform. The app has surpassed Snapchat and Pinterest, becoming the most-used social media application of all time. The short-video platform was initially famous for its dance challenge and lip-syncing videos. But now, TikTok is an optimal advertising medium for many brands to engage and interact with their audiences and increase their brand exposure.

More businesses strive to mark their presence on TikTok to spread their brand awareness. If you are a business, improve your brand awareness through videos using the TikTok platform. Additionally, grow your TikTok account organically using Trollishly  and reap the maximum benefits. Doing so will keep your business ahead of all the other competitors online.

If you are a brand, you shouldn’t ignore the potential and power of the TikTok platform. Are you still new to the TikTok world? And wondering what could be the benefits of using it for your business? Then this post is for you. Let’s discuss the top 6 perks of advertising your business on TikTok:

TikTok Advertising: A Short Description

TikTok advertising is used by individual creators and brands by paying to share sponsored videos on the TikTok platform. This helps to reach a bigger and more specific audience. The types of TikTok ads are in-feed ads, top view ads, branded effects ads, and brand takeover ads.

TikTok ads are promotional full-screen videos that a creator or a brand pays to show their videos to a specific target audience. TikTok ads are one of the forms of social media advertising. They are usually used to spread awareness about a brand or to sell a particular service or product.

Perks of Advertising on TikTok

1. Budget-Friendly Advertising

You will not require a huge budget to create ads on TikTok. The platform allows you to post unedited, raw videos shot on mobile phones, and you will not need expensive video cameras or editing tools. TikTok caters to unpolished and authentic videos. That is why posting UGC (User-Generated Content) videos for your brands helps attract more eyeballs to your videos.

You can encourage your customers to post videos using your products on TikTok, such as unboxing and review videos. TikTok has become the go-to platform for brands looking forward to running marketing campaigns. One of the advantages of the TikTok platform is that brands have the ability to set their own budget. That makes TikTok a much more cost-effective and flexible platform for advertising.

2. TikTok is a Popular Social Media Platform

As per a recent report, TikTok has more than 2 billion app downloads on Apple’s app store. When TikTok hit the global market, it became famous way faster than other social media applications. It is a misconception that only teenagers use the platform, but the stats show that more than 59% of users are over 24 years old. That means not only Gen Zers but also all age groups people are using the platform.

If you advertise your business on TikTok, there are chances you can reach vast and diverse audiences. You can also be able to expose your videos to over 1 billion global users. In order to boost your brand’s engagement, you can use a free tiktok likes generator for your videos. Through that, your videos will receive adequate engagement authentically.

3. Maximize Exposure Through Trends

Following the latest TikTok trends might help your ad to seem relatable to the platform’s algorithm and boost the chance of getting featured on people’s FYP. Individuals or brands can start their own trends and challenges to go viral on the TikTok platform. Businesses can utilize branded hashtag challenges and brand takeover ads to encourage collaboration and reach a wider audience.

For instance, a now famous but initially smaller clothing brand reached 10K followers on TikTok after starting and participating in a branded hashtag challenge. You can also research keywords and hashtags and add relevant ones to your videos to reach your target audiences effectively.

4. Facilitate Engagement By Customizing Ads

A recent study found that TikTok is among the most engaged social media applications. Even TikTok’s micro-influencers have more engagement rates than Instagram’s total engagement rate. While creating an ad on TikTok, there are some formats that you can choose to generate traffic.

In-feed ads pop up naturally when users scroll which also allows them to comment, like, follow, and share. Top view ads instantly grab audiences’ attention by popping up as the first video content when a user opens the TikTok app. Both these ad formats allow users to engage with brands directly, build connections, and increase brand loyalty.

5. Advertising is Easy on TikTok

Since you are a business, it doesn’t mean you would need a highly professional camera to shoot your content. Any user with a smartphone can create videos and share them with the TikTok platform for advertising their brand. The motive of the platform is not to create and share scripted and polished content. TikTok has paved the way for new creators to reach and build more audiences, providing equal opportunities to feature on FYP.

TikTok is a very user-friendly platform for advertising your brand. It offers the potential for brands to find an audience community for themselves and harness the value of UGC. Moreover, gaining insights into how to check who viewed your profile on TikTok lets you understand your audience and measure the impact of your UGC for improved business marketing. 

6. Boost Engagement By Collaborating With Influencers

Advertising through influencer marketing on TikTok is an easy yet effective choice for businesses. Influencers are more efficient in attracting the attention of more audiences. TikTok influencer marketing is one of the important ways brands can use it to boost their engagement.

TikTok allows you to collaborate with micro-influencers and macro-influencers. Micro-influencers are the creators with a limited amount of engaged followers. Macro influencers are the creators with millions of followers. Choose a relevant influencer based on your target niche to boost your engagement.

Final Thoughts

If your brand is mainly focused on younger audiences, then TikTok is the optimal social media advertising tool for you. TikTok is a great platform to start advertising your business because the platform thrives on authentic content. It is also a budget-friendly way to maximize your customer reach.

 

With TikTok’s unique in-app features, its huge engagement rate, trends, and challenges, no other platform can compete with its immense benefits. Also, consider the above perks of advertising your business on TikTok.

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